Blessings in a Bag is a Singapore based purpose-driven organization that enables local volunteer communities to make a social impact on the world. It’s core focus is bridging the gap between communities that have, with those that don’t: whether through providing support to run programs; providing vital necessities to the community within Singapore; or empowering the next generation of volunteers.
As a simple branding re-vamp exercise under the tutelage of a mentor, students of Orita Sinclair were tasked to identify the problems in its current branding, and refurbish the charity to make it more appealing and welcoming for future volunteers. The result was a more friendly, modern approach with bright colours, clean fonts, and honest copy.
Concept Design /Art Direction: Amanda Keisha Ang Designer: Mitch White