Rudy Project: Web Design

Rudy Project is a company focusing on Performance Eyewear, Helmets andother related gear targeted at extreme sports. I revamped their website by harnessing the energy of the brand and their love for competitive sports, showcasing lots of their own athletes and sharing important information on upcoming marathons and the USPs of their products, instead of relying on the site to be a regular info + e-commerce site without much enthusiasm in telling a story.