The logo for seek involves a simple wordmark and a graphic device - a “fold-over” element that speaks for it’s manifesto: “Seek, And You Shall Find.” It represents progress, omnipresence and timelessness. Other branding elements include it’s core colours of white, black and flourescent green, with heavy use of lifestyle photography throughout it’s physical and online presence. My main job is to maintain this brand identity throughout all it’s collateral and also external collateral with brands/vendors we work with.
Design: Eric Foenander, Amanda Keisha Ang, Elementary Co., VM Media
Shop: Fuur Associates
Website + Online Store
Social Media + Other Collateral
Other collateral include uniforms, bags, tags, lanyards etc.
Store Display / Campaign Work
The scope of my work also involves visual display and art direction/design for our own campaigns (#seekexplores) or for other in-house brands we carry (New Balance, Nike, Reebok, ICNY).